Case studies

Abbey National

The Problem

Abbey had invested in a web-based system for submitting and approving mortgages. The system was designed to replace the slow, error-prone paper based system used by their Introducers (estate agents and IFAs). Trouble was - nobody was using it. In addition, Abbey had no records of Introducer's email addresses.

The Solution

Agents were encouraged to register, via a dedicated microsite, for an online competition featuring liveScratch. For every mortgage application submitted online they would be emailed an e-scratchcard. The scratchcards were instant win, which added to the buzz of the campaign. We built an interface to Abbey's systems so that we knew which agents had submitted an application and at the end of each week we emailed them with a scratchcard. LiveScratch's competition management server evened out the supply of prizes and electronically notified the fulfilment house who had won what prize.

The Outcome

• a huge increase in the number of mortgage applications submitted online
• a consequent cost reduction in processing applications and
• a database of agent's email addresses.

Dixons

The Problem

Dixons wanted to grab customer's attention and stand out from the crowd. Specifically they had an opt-in database of customer's email addresses that they wanted to use more effectively. In addition they wanted to sell more online and be front-of-mind when customers are in the high street.

The Solution

Our e-scratchcards were e-mailed out to the Dixons database. All players won a discount voucher for use online. A secondary part of the competition was the chance to win DVD movies and players.

The Outcome

• a vastly improved Click Thru Rate (CTR) from the email promotion
• extra sales on the Dixons website
• Dixons will run another liveScratch competition for Christmas

Four Pillars Hotels

The Problem

The hotel group was planning to attend an exhibition where it would be surrounded by competitors.
How to get people onto their stand and not a rivals?
How to start a dialogue and efficiently capture visitor data?

The Solution

We installed an instant win liveScratch game onto one of their laptop computers that they took along to the show. The game featured one of the hotel's most prestigious properties - each window of the hotel was an e-scratchcard. Prizes were pre-programmed to be given out at regular intervals throughout the day.

The Outcome

• Stand staff found the invitation to play the game a real ice-breaker, attendance was well up on previous years
• Players entered their details into a form on the game screen and this produced a spreadsheet at the end of the show
• The group decided to use the game at subsequent exhibitions throughout the year